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KMID : 1160120140030010031
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Journal of the Korean Society of Beauty Cultural Arts
2014 Volume.3 No. 1 p.31 ~ p.39
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A Study on Using Pattern of Nail Service and Nail Shop -Focusing on 20`s ~30`s Women in Gwangju-
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Lee Hyun-Mi
Jin Hyung-Yeo
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Abstract
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With improving the cultural level in modern society, many of women advance into society and feel the need of being beautiful. Also, there are a number of ways to express their beauty and the role of the beauty which is the most standard means of the pursuit of beauty resurfaces. Nail market is also getting sudden rise by growing the beauty industry. The purpose of the study is to build the effective marketing strategies of the nail service market through a survey about the concern degree of the nail service and using pattern, what the subjects actually place emphasis on, and trends. The period of the study was from Jan, 20th, 2014 to March, 20th, 2014 and the questionnaire was distributed to 20`s ~30`s females who live in Gwangju. Among the 336 collected date, all the date were used for this study. The collected data were processed by SPSS (Statistical Package for the Social Science) WIN 18.0 program for analysis. Analysis of frequency and percentage were used to know demographic characteristic of the subjects (general characteristic) and crosstabs was used to compare the result by age. The results of this study are as follows. First, 125 subjects(37.2%) said they are highly interested in the nail service, 147 subjects(43.8%) said they need the nail service, and 194 subjects(57.7%) showed neutral about the appropriacy of the nail service cost. 186 subjects(55.4%) said that things that we consider importantly in the nail service was removing cuticles. 170 subjects(50.6%) mentioned that the purpose of doing nail art was for being self-contentment. 191 subjects(56.8%) prefer to have round nails which they want to keep. 200 subjects(59.5%) want to have feminine nail are image for themselves which ranked most and subjects(40.2%) do not actually care of the nail art design trend which showed a little low in term of importance of the tread. Second, 67 subjects(19.9%) said they do not go to a nail shop in a year, 67 subjects(19.9%) said they have the nail service once in two weeks, once in a moth, or et cetera for the question about the cycle of having the nail service. Each cycle has the same percentage. 289 subjects(86.0%) said the nail specialty shop for the place where they have the nail service in a comfortable environment and the most preferred place to get the nail service. 169 subjects(50.3%) usually attain information concerning trends of the nail art design through the Internet. Third, 30 subjects(93.7%) whose age is 25 to 29 said they are interested in having the nail service, all subjects aged 20 to 29 said preferred place to get the nail service was the nail specialty shop, 115 subjects whose age is 20 to 24 (70.6%) usually get information of the trend about the nail art design through the Internet, and things that they really care is mostly caring cuticles. Also, preferred nail art image was elegant image for any age. The most preferred nail art service was a paste gem such as cubic and parch. And the rank was the following order: There were 30 subjects(93.8%) aged 25 to 29, 52 subjects (31.9%) aged 20 to 24, 48 subjects(54.5%) aged 35 to 39, and 28 subjects (52.8%) aged 30 to 34. Also, they mostly get a manicure when using the nail shop. The rank was the following order: There were 154 subjects (94.5%) aged 20 to 24, 61(69.3%) subjects aged 35 to 39, 49 subjects (92.5%) aged 30 to 34, and 31 subjects(96.9%) aged 25 to 29. All things considered, we have a short history compared to the other countries in term of the nail market. There are many women who see the necessity of nail care but the marketing of the nail market is a bright prospect. Therefore, this study could be helpful in building the nail service industry and effective market strategies.
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KEYWORD
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Nail Art, Nail Service, Using Pattern
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